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Título del libro: Glocal: Codificar, Mediar, Transformar, Vivir
Título del capítulo: Hyper modern times and primitive myths

Autores UNAM:
ALFIA LEIVA DEL VALLE;

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Autores externos:

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Idioma:

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Año de publicación:
2017

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Palabras clave:

Hypermodern times; myths; primitive goddesses; art

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Resumen:

Hyper-modernism or living in the age of lightness is a reflect of our daily life, at least in latin-america, Mexico where I live, authors like Gilles Lipovetsky assign to our societies this reality. Know a-days we are surrounded by this lightness, we live in the hyper-consumption and hyper-narcissism and a special hunger for myths. Myths are present in everything, every step of the way you find son reference to them, in images, video games, movies. They may tell a story that resemble the original historic text or be altered, with nobody to care about their original story. The analysis of these lightness, the narcissism in the understanding of reality and the art work that surround us are an evation to reality, a reality that cerates affliction, anguish, a reality that is globalized and unstopable. That is the motive of this paper, and my artistic production. There are many lightness that anguish us, all induced by the coldness of the world wide hyper-consumption. Although these lightness gives us a special freedom, as we never had had, it is the source of the anguish with which we live. Humans need stability, and at least what I've observed is that myths, ancestral myths or what we understand as primitive myths, not religion, give them the security they need. Lightly understood never perfectly studied, the new generations attach themselves to them and integrate conducts that are unknown to them in their daily lives. There is where my theory resides and my artistic production In Mexico myths and symbols are everywhere they have been transformed, model, modernized to be light and simplified, confortable, and are consumed with out knowing their origins, and anyhow people are identified with them. The analysis of this fenomena will be the main corpus of this essay, involving the living goddesses of ancient times.

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Entidades citadas de la UNAM:

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Fuente:


ISBN:
9788490485736
Editorial:
UNIV POLITECNICA VALENCIA

Tipo de producto:
Proceedings Paper

DOI:
10.4995/ANIAV.2017.4836